After starting discussions last fall to revisit the original BlueStockings logo concept, a beloved logo by Evan Clayburg that started her journey, we are pleased to release the new logo. Still true to her “bluestocking” and roller derby roots that celebrate both mental and physical strength, the new logo puts the whole woman in the picture.
Created by Tim Youngs, Creative Director at Communiqué Design and Marketing, Tim is an Upstate New York designer-illustrator-creative with 30+ years experience in the applied visual arts. He’s a huge fan of roller derby, and especially Ithaca roller derby. Tim has literally been sketching a roller derby logo for ILWR since he learned about the league. It’s a-bout time we put that creative energy to use!
Love it!!!
The spectacle evolved into a sport involving two teams of five skaters, with a team scoring points when its members lapped members of the other team, which is the basic premise of roller derby to this day. However, early on, matches consisted of three teams named for colors (Black, White and Green), all on the track at the same time, but this frequently led to two teams banding together to rout the third. A more sporting variety followed, with just two teams being named after Indian tribes. This, too, was short-lived. The two-team concept survived, but teams were built around the idea of there always being a “home team” named for wherever the match was being played, even though the skaters were always the same people. By 1939, the organization had four pairs of teams touring the country at the same time, always billed as the home team versus either New York or Chicago.